IBM, Microsoft and Google round out the top four, according to consultancy Interbrand's 11th annual ranking of the world's best global brands.
Apple enjoyed the biggest increase in value of all top 100 brands at 37%, with a year of technical glitches with the iPhone 4 offset by the success of its iPad.
Coca-Cola has taken the top ranking for 11 years in a row.
Coca-cola has held off technology companies to top a brand survey